50m is a fashion concept offering a new retail experience for both designer and customer. Inspired by the legendary Kensington Market, a hotbed for emerging fashion brands, talent and subcultures to showcase and sell their collections in London, 50m will be a contemporary reference to this institution, which has been conceptualised in response to the expense of commercial retail spaces in London and the barriers to entry for young designers face in a competitive market. 

Featuring expansive retail, a cafe and bar, events and exhibition spaces, it offers emerging designers a space to sell and present their collections and products in. Designers are welcome to join the membership scheme which will provide them access to an extensive network of mentors, creating a new creative home and supportive community for the best emerging design talent.

The retail space is located in Eccleston Yard, a new development in Victoria. To find out more about our store, please click here.