50m is a fashion concept offering a new retail experience for both designer and customer. Devoted to supporting and showcasing emerging designers, providing them a platform to sell and present their collections.

The store is a contemporary reference to the seminal Kensington Market, an indoor market well-known for the unusual and alternative which provided a space for fashion brands, talent and subcultures to sell their collections from the 1960s-1990s. 

In keeping with its initial inspiration, 50m is also an events and exhibitions space that features a café and in-house bar. The store aims to create a community for both customers and designers, presenting an ever-evolving shopping experience. The space holds a special events programme of talks, workshops and performance hosted by creatives from all fields.

The retail space is located in Eccleston Yard, a new development in Victoria. To visit our store, please click here.