ATANA was established in 2020 by co-founders Aneliya and Tanya Kyurkchieva. Creative Director Aneliya, refined her skills as an embroidery designer by working at Alexander McQueen in London, where she learnt the importance of design and craftsmanship. CEO Tanya, developed her career as an investment banker in London, later completing an MBA at Harvard Business School. Inspired by traditional, artisanal embroidery, ATANA’s mission is to create beautiful, comfortable footwear using specialised techniques with craftsmanship and sustainability at the heart.
Sustainable angle: ATANA'S co-founders Aneliya and Tanya Kyurkchieva believe that sustainable production is the only way forward, investing heavily into their supply chain and design processes to ensure only the most environmentally-friendly practices are implemented. They support responsible leather production and work with tanneries who are gold rated by the Leather Working Group (LWG) and certified by the Institute of Quality Certification for the Leather Sector (ICEC). All packaging is sourced from sustainably managed forests certified by the Forest Stewardship Council (FSC) avoiding deforestation and shipments travel via the GoGreen DHL Carbon Neutral Class, who offset their carbon footprint.